Apple will start producing its own screens in 2024, moving away from Samsung.

As part of a drive to bring more components in-house and lessen its reliance on technology partners like Samsung and LG, Apple Inc. intends to begin employing its own bespoke displays in mobile devices as early as 2024.

According to those with knowledge of the situation, the company plans to start by replacing the display in the most expensive Apple Watches before the end of next year. Apple intends to eventually add the displays to other products, including the iPhone, and they replace the current OLED (organic light-emitting diode) standard with a microLED one.

The displays will soon be added to other devices, including the iPhone, according to Apple. The adjustments are a part of a larger initiative to switch from third-party to domestically produced parts, which will offer Apple more control over the appearance and functionality of its devices. In favour of its own designs, the tech giant has stopped using Intel Corp. CPUs in its Mac computers and intends to do the same with the iPhones' primary wireless components. Apple's spokesman in Cupertino, California declined to respond to a request for comment. Apple has been working on a screen switch for years. The company's intention to create its own displays, starting with the Apple Watch, was first covered by Bloomberg in 2018. The decision will hurt LG Display and Samsung Display Co.

the two primary screen manufacturers for the watch. Wei Chen, who oversees Apple's display technology group inside Johny Srouji's Hardware Technologies division, is in charge of the project for Apple. With an update to its new premium sports watch, the Apple Watch Ultra, the company has started testing the microLED displays. The next-generation displays are intended to provide brighter, more brilliant colours and the ability to be better seen at an angle as compared to the current Smart Watches. People who have seen the displays and asked to remain anonymous since the project is still under wraps claim that the content appears to be painted on top of the glass. The microLED panels will be Apple's first screens that were fully internal designed and built.